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about phil

your waikato-based business advisor

Before becoming a leading business advisor, Phil enjoyed senior management positions in a number of successful New Zealand companies and corporations. These positions included being a National Sales Manager, Brand and Marketing Manager as well as an International Manager and General Manager working in global markets.

Phil has spent a good deal of the last few years, developing new brands, starting up subsidiaries and developing new joint ventures with other corporations. Over many years, Phil has also provided advice and undertaken strategic and operational planning for business both small and large.

Becoming a business advisor was a natural progression for Phil and one that saw him consistently ranked in the top Business advisors list in the Australasian Thexton Armstrong Franchise.

Phil's integrity and commitment to finding solutions has been a key factor in developing his advisory business. His understanding of the value of communication has also been essential to his success and more importantly - that of his clients.

Being a sounding board to help create a vision, identify issues and finding solutions is nothing new to Phil. Engaging in face to face communication and having empathy towards the situations he has been engaged to consider, have also been key factors in developing successful business partnerships and relationships. These traits combined with Phil's general business experience can be a real game changer in regards to a business achieving its potential.

Phil's passion and belief in enjoying the achievements of others, comes from an understanding that great success can be realised when business owners have the correct resources and guidance.

In 2017 Phil partnered with Rob Dorey and John Pittar to form Business Success Partners, now known as BSP Advisory Group. Their mission is to provide business owners the highest quality advice, support, training and also access to resources and diagnostic tools. By doing so they create the opportunity to make a real difference to the prosperity and lifestyle of those business owners.

see how phil has delivered transformational change for sme business owners

“One of Phil's core strengths is his ability to integrate himself into our business and learn all that is needed to help guide us through the complexities of any given situation. Phil has provided leadership, sales & communication training for our staff and has built a good rapport with our team and is a good sounding board for us as business owners.”

- Morgan & Jayne Verhoeven, Automotive Solutions

“We've been working with Phil Wicks for 2 years now, and he's helped not only grow our business, but has put processes into place, so that I, as the owner, can now step away and know that the team have 'got it'.

In a time of under-certainty, it's always great to have a sounding board to bounce ideas off and come up with a cunning plan. We all know what we need to be doing, however sometimes complacency creeps in.

Phil ALWAYS ensures that I'm ticking the right boxes, when I said I would. Highly recommend.”

- Karen May, Kaz Design

“I've been working with BSP for over a year now and have found Phil to be extremely supportive. I've been a classic small business person transitioning from doing everything single handed to building an entity that can be managed. Our regular sessions are an opportunity to brainstorm and to maintain focus. This has been extremely useful at a time when facing considerable growth and having to keep a firm hand on the tiller.

I was somewhat sceptical of the value of business mentoring prior to starting with BSP but am now a firm convert. The value of having a fresh, independent view cannot be overestimated. BSP are also connected in the wider business community and so as ideas come up, they can invariably put you in touch with someone who can help develop that idea. A personal shout out to Phil Wicks for being the voice of reason and helping with our achievements to date. Thanks, Phil!”

- Katy Armstrong, Into NZ

“Our Business Advisor from BSP has assisted our business with clear strategy and succession planning for the future. Clearly defining our company goals and helping us to achieve these has been an excellent accomplishment thank you for your business partnership.”

- Yvette Steenson, Steenson Plumbing